Software development is becoming the dominant cost factor in electronics design. The ability to parallelize the traditional sequential process of software development trailing hardware development is crucial to get products to market as early as possible. Virtual platforms are introduced as an effective development instrument for software driver, middleware and OS development.
Frank Schirrmeister, Director of Product Marketing, Synopsys System-Level Solutions

Recent market research indicates that today, the development effort for software running on 90nm and below has already surpassed the effort for the hardware development. It is the software which dominates and has become the bottleneck. In addition, low power and multi-core design requirements further complicate the software development process.
Frank Schirrmeister, Director of Product Marketing; Shay Benchorin, Director of Business Development; Filip Thoen, Solutions Architect