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Synopsys Journal

  

Welcome to the Synopsys Journal – a quarterly publication for management, dedicated to covering the latest issues facing designers today.

Synopsys Journal - Issue 3, 2011
The Changing Face of Mobile Computing

Mobile computing is pervasive. Tens of billions of devices, scattered throughout out home, offices, cars, and public and private shared spaces, are being connected wirelessly to the digital world. Collectively, the effect of connecting these devices is having an enormous effect on society.
Featured authors: Shinichi Yoshioka, Senior Executive Vice President and Chief Operating Officer, Renesas Mobile; Jim McGregor, Chief Technology Strategist, In-Stat; Aart de Geus, Chairman and Chief Executive Officer, Synopsys, Inc.
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The changing face of mobile computing: "The Future of Mobile Computing" by Jim McGregor of In-Stat research

The changing face of mobile computing: "Connecting the World" by Shinichi Yoshioka of Renesas Mobile

The changing face of mobile computing: "CEO interview on Mobility and EDA" by Dr. Aart de Geus of Synopsys, Inc

Synopsys Journal – Issue 2, 2011
Semiconductor IP: The critical lever of SoC design

Intellectual property (IP) is no longer a "nice to have" for chip design. You cannot hope to design a complex chip, and be competitive, without using IP.
Featured authors: Rich Wawrzyniak, Analyst with Semico Research Corp.; Dr. Seh-Woong Jeong, Executive Vice President for Systems LSI, Samsung Electronics Co.; Joachim Kunkel, Senior Vice President and General Manager, Solutions Group, Synopsys, Inc.
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Semiconductor IP: the critical lever of SoC design: SoCs- The New IP? by Richard Wawryzniak of Semico Research Corp.

Semiconductor IP: the critical lever of SoC design: IP Strategies for SoC design by Dr. Seh-Woong Jeong of Samsung Electronics

Semiconductor IP: the critical lever of SoC design: Semiconductor IP: enabling SoC innovation by Joachim Kunkel of Synopsys, Inc

Synopsys Journal – Issue 1, 2011
The New Landscape of Verification

In this issue of Synopsys Journal, we consider the state-of-the-art in system-to-silicon verification.
Featured authors: Paul Tobin, Director of the Verification Center of Expertise, AMD; George Zafiropoulos, Vice President of Solutions Marketing, Synopsys, Inc.; Rajiv Maheshwary, Senior Director of Solutions Marketing, Synopsys, Inc., and Janick Bergeron, Scientist and Fellow, Synopsys, Inc.
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The New Landscape of Verification: System-to-silicon verification: a new frontier, by George Zafiropoulos of Synopsys, Inc

The New Landscape of Verification: Managing IP-based SoC verification, by Paul Tobin of Advanced Micro Devices

The New Landscape of Verification: The vision of verification, by Janick Bergeron of Synopsys, Inc

Synopsys Journal - Issue 4, 2010
The Business of Semiconductor Manufacturing

In this issue of Synopsys Journal, we explore the increasingly close relationship between EDA and the world of manufacturing.
Featured authors: George Gomba, Vice President of Process R&D, SRDC IBM Systems and Technology Group; Dr. Handel Jones, Chief Executive, International Business Strategies; Dr. Howard Ko, Senior Vice President and General Manager, Silicon Engineering Group, Synopsys, Inc.
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The Business of Semiconductor Manufacturing: EDA: a key ingredient for manufacturing success, by Dr. Handel Jones of IBS, Inc

The Business of Semiconductor Manufacturing: Collaborative model forms key to chip success, by George Gomba of IBM Systems and Technology Group

The Business of Semiconductor Manufacturing: Convergence of design and manufacturing, by Dr. Howard Ko of Synopsys, Inc.

Synopsys Journal - Issue 3, 2010
The Business of SoC Design

In this issue of Synopsys Journal, we look at management strategies and their relationship to the design of SoCs.
Featured authors: Andrew Chang, Vice President of Corporate Planning and Operations, Mediatek; Ronald Collett, President and Chief Executive Officer, Numetrics Management Systems; Don Chan, Vice President of Corporate Applications Engineering, Synopsys, Inc.
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The Business of SoC Design: Doing Moore with less, by Ronald Collett of Numetrics

The Business of SoC Design: Thinking big— Nine initiatives for managing SoC development, by Andrew Chang of MediaTek, Inc.

The Business of SoC Design: Advanced design methodologies: needed now more than ever, by Don Chan of Synopsys, Inc

Synopsys Journal – Issue 2, 2010
Embedded software and virtual prototyping

In this issue, we delve into the subject of embedded software and why system-level design and verification solutions are is becoming more popular with developers. And why virtual models are finding favor with the hardware verification teams, and not just for prototyping.
Featured authors: Phillippe Magarshack, Group VP and GM, Central CAD and Design Solutions, STMicroelectronics; Chris Rommel, Analyst, VDC Research Group; Joachim Kunkel, Senior Vice President and General Manager, Synopsys, Inc.
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Embedded software and virtual prototyping: Virtual system prototyping: emerging killer app for ESL, by Chris Rommel of VDC Research Group

Embedded software and virtual prototyping: System development with virtual SoCs, by Philippe Magarshack of STMicroelectronics

Embedded software and virtual prototyping: Virtual systems, real benefits, by Joachim Kunkel of Synopsys, Inc

Synopsys Journal – Issue 1, 2010
Embedded Multicore Design

In this issue of Synopsys Journal, we explore the impact that multicore is making on the industry, and focus on two aspects of the technology: embedded multicore systems, and multicore as an EDA tools platform.
Featured authors: Dr. Handel H. Jones, Chief Executive, IBS; Lisa Su, Senior Vice President and General Manager, Networking and Multimedia, Freescale Semiconductor; Debra Martucci, Chief Information Officer, Synopsys, Inc.
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Embedded Multicore Design: New ecosystems drive the multicore market, by Dr. Handel H. Jones of IBS, Inc

Embedded Multicore Design: Maximizing performance with multicore processing, by Lisa Su of Freescale Semiconductor

Embedded Multicore Design: When multicore IT meets multicore design, by Debra Martucci of Synopsys, Inc.

Synopsys Journal – Issue 4, 2009
Managing the Total Cost of Design

In this issue, we have three independent perspectives on the economics of chip design.
Featured authors: Dan Hutcheson, CEO, VLSI Research; Takashi Yoshimori, Assistant Technology Executive of SoC Design, Semiconductor Company of Toshiba Corp.; Manoj Gandhi, Senior Vice President and General Manager, Verification Group, Synopsys, Inc.
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Synopsys Journal – Issue 3, 2009
De-mystifying Analog Design

In this issue, we aim to de-mystify the art of analog design.
Featured authors: Peter Frith, Chief Technology Officer, Wolfson Microelectronics; Dr. Paul Lo, Senior Vice President and General Manager, Analog/Mixed-signal Group, Synopsys, Inc.; Joe Mastroianni, Vice President of Analog/Mixed-signal R&D, Synopsys, Inc.
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Synopsys Journal – Issue 2, 2009
Embedded Software and System Validation

In this issue, we explore the hardware/software validation conundrum.
Featured authors: Rick Bahr, Vice President of Engineering, Atheros; Gary Meyers, Vice president and General Manager, Synplicity Business Group, Synopsys, Inc.; Ken McElvain, Vice President of Technology Strategy, Synplicity Business Group, Synopsys, Inc.
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Synopsys Journal – Issue 1, 2009
The Business of Low Power

The Business of Low Power Low power is the focus of this issue of Synopsys Journal. It is one of the biggest challenges that our customers face today. Its impact on the design flow is ubiquitous – from system specification through to process technology. Where will the next 100x power savings come from?
Featured authors: Mike Muller, CTO, ARM Ltd.; Dr. Antun Domic, Senior Vice President and General Manager, Implementation Group, Synopsys, Inc.; Michael Keating, Fellow, Synopsys, Inc.
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